Posts Tagged: Mission Bicycle

Level HeroProud to share Mission Bicycle’s newest contribution to city cycling: Level is a spacer-mounted shifter designed to pair any handlebar with our Sutro internally geared bicycle. The entire Level development – from concept, to prototype, to fabrication and assembly – took place in the San Francisco Bay Area. For the full story >>>

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Tired of waiting for your city to build safe bicycle infrastructure?

With the push of a button, our new app Strype can add a bike lane to any street, at any time. No red tape, just white lines.

Strype uses your smartphone’s native hardware to create a sense of safety – by rendering bike lanes onto your commute – where actual safety is ellusive.

What previously required years of lobbying, costly environmental impact reports, and countless community meetings about lost parking spaces is now effortless, and free.

To see all of Strype’s amazing features, and download your free copy, click here.

DSC_0038 DSC_0046 DSC_0040Playing with wheel mounted bike lights.

7993582253_bcff843b6c_hArchive: bike lights, San Francisco

SF SprintsSF Sprints

New site

Mission Bicycle’s brand new site. This project has been my major focus for most of 2014 and I’m thrilled to see it up and live. We’ve still got some content to add and some dreams for future functionality but it’s an enormous improvement over the old site and a needed and deserved refresh. Check it out.

StephanieStephanie, shot for Mission Bicycle. Full post here.

JamesImage for Mission’s weekly email / blog.

KellyKelly. Shoot for Mission Bicycle.

For the second year running Mission Bicycle made an elaborate April Fools’ campaign. I proposed the idea of a hazard light system for bicycles, exactly like those found on cars. Those blinky red lights seem to confer superiority and impunity on all who push that little triangle button.

“No open parking spaces? No problem, just VIPark. Fire hydrant where you want to be? Just VIPark. When you’ve got coffee or dry cleaning to grab, or simply don’t feel like walking or observing the legal and social expectations of your community, simply VIPark.

VIPark – Because Your Shit Is Just More Important™

Screen Shot 2014-04-25 at 9.13.14 PM

VIPark is controlled with the free iOS app (Android coming soon). There’s even a stopwatch to let you know exactly how long you’re being inconsiderate and dangerous.


Go ahead, grab that Venti Mocha, you deserve it. VIPark has you covered. And don’t worry about those pesky cyclists, they see the lights, they’ll go around.”

tumblr_mo57s7v79y1r09ysbo1_1280Shooting my friend Adam on assignment for Mission Bicycle.



Long time coming. We’ve been working on this project for over a year and am excited to say we launched this morning. The Lumen is the world’s first commercially available retro-reflective bike. Also, it’s cool as hell. Photo pulled from our video shoot with Glenn McElhose.