Posts Tagged: assignment

New site

Mission Bicycle’s brand new site. This project has been my major focus for most of 2014 and I’m thrilled to see it up and live. We’ve still got some content to add and some dreams for future functionality but it’s an enormous improvement over the old site and a needed and deserved refresh. Check it out.

StephanieStephanie, shot for Mission Bicycle. Full post here.

JamesImage for Mission’s weekly email / blog.

KellyKelly. Shoot for Mission Bicycle.

For the second year running Mission Bicycle made an elaborate April Fools’ campaign. I proposed the idea of a hazard light system for bicycles, exactly like those found on cars. Those blinky red lights seem to confer superiority and impunity on all who push that little triangle button.

“No open parking spaces? No problem, just VIPark. Fire hydrant where you want to be? Just VIPark. When you’ve got coffee or dry cleaning to grab, or simply don’t feel like walking or observing the legal and social expectations of your community, simply VIPark.

VIPark – Because Your Shit Is Just More Important™

Screen Shot 2014-04-25 at 9.13.14 PM

VIPark is controlled with the free iOS app (Android coming soon). There’s even a stopwatch to let you know exactly how long you’re being inconsiderate and dangerous.


Go ahead, grab that Venti Mocha, you deserve it. VIPark has you covered. And don’t worry about those pesky cyclists, they see the lights, they’ll go around.”

tumblr_mo57s7v79y1r09ysbo1_1280Shooting my friend Adam on assignment for Mission Bicycle.



Long time coming. We’ve been working on this project for over a year and am excited to say we launched this morning. The Lumen is the world’s first commercially available retro-reflective bike. Also, it’s cool as hell. Photo pulled from our video shoot with Glenn McElhose.


loveBike love

TuckerProduct shoot for Mission Bicycle

MMRMidnight Mystery Bike Ride, SF

Conceived, shot, edited, music by me.