Posts Tagged: art direction

StephanieStephanie, shot for Mission Bicycle. Full post here.

JamesImage for Mission’s weekly email / blog.

For the second year running Mission Bicycle made an elaborate April Fools’ campaign. I proposed the idea of a hazard light system for bicycles, exactly like those found on cars. Those blinky red lights seem to confer superiority and impunity on all who push that little triangle button.

“No open parking spaces? No problem, just VIPark. Fire hydrant where you want to be? Just VIPark. When you’ve got coffee or dry cleaning to grab, or simply don’t feel like walking or observing the legal and social expectations of your community, simply VIPark.

VIPark – Because Your Shit Is Just More Important™

Screen Shot 2014-04-25 at 9.13.14 PM

VIPark is controlled with the free iOS app (Android coming soon). There’s even a stopwatch to let you know exactly how long you’re being inconsiderate and dangerous.


Go ahead, grab that Venti Mocha, you deserve it. VIPark has you covered. And don’t worry about those pesky cyclists, they see the lights, they’ll go around.”

loveBike love

Screen Shot 2013-12-20 at 12.50.32 PMMy beautiful and ever talented wife has done a big thing. She’s made a statement about what she values, and ultimately how she wants to spend her time. She’s launched a web store selling the handmade work she devotes nearly all available time to. The goal, the pursuit, is that with each sale the “available time” will increase. One day, this is what she’ll do and she’ll be in control. This is a huge first step towards independence, happiness, mindfulness.

Please consider visiting, supporting, or sharing her shop. I’m so proud of her, and know you will be too.


Conceived, shot, edited, music by me.